If you've been in the digital marketing space for any length of time, you've almost certainly accumulated a library of digital products you've purchased, PLR content you've bought the rights to, or your own products from previous projects. This library is a goldmine of potential bonus content — and most affiliates aren't using it strategically.
Audit Your Existing Content Library
Start by making a list of everything you own that could be used as a bonus:
- Digital products you've purchased (check if they include resell or bonus rights — many do)
- PLR products you've bought license to (review the license terms for bonus usage)
- Your own previously created guides, videos, or courses
- Training programs you've completed that include shareable resources
- Templates, swipe files, or tools you've created for your own use
Selecting Which Existing Content Works as a Bonus
Not everything in your library is bonus-worthy for every promotion. Apply these filters:
- Relevance: Does this content directly complement the product being promoted?
- Quality: Would you be proud to have your name associated with this content?
- Rights: Do your license terms permit using this as a bonus for commercial promotions?
- Currency: Is the information still accurate and useful, or is it outdated?
How to Refresh and Repackage Existing Content
Old content that passes the filters above often needs minor updates before it becomes a compelling bonus:
- Update any outdated statistics or recommendations
- Add a new cover design (Canva makes this free and fast)
- Write a new introduction that connects the content specifically to the promotion you're running
- Remove branding from PLR products and add your own
Building a Permanent Bonus Content Library
The most efficient approach is to build a categorized library of bonus content organized by topic (email marketing, traffic, copywriting, etc.). When you're preparing for a new promotion, you browse your library, select the 3-5 most relevant items, and your bonus package is largely assembled in minutes rather than hours.
Once your bonus library is established, deliver everything through JVZoo Hub — a centralized platform where you can organize, manage, and automatically deliver your bonus content across all your promotions. Start your free trial and build your bonus delivery infrastructure today.